# identity.md

## Organization Overview
- **Company Name:** Natura Brasil
- **Mission:** To promote a beauty experience rooted in sustainability and connection, offering 100% vegan, cruelty-free bath & body, hair, and mom & baby products crafted with sustainably sourced Brazilian ingredients and cutting-edge science.
- **Company Structure and Legal Entity:** Details forthcoming.
- **Founded Date and Location:** 1969 in São Paulo, Brazil.
- **Size and Scale:** Details forthcoming.

## Leadership & Team
- **Key Leadership Profiles and Roles:**
    - Luiz Seabra, Co-founder
- **Team Structure and Departments:** Details forthcoming.
- **Company Culture and Values:** Driven by a passion for cosmetics and the power of human connections, Natura Brasil fosters a culture committed to sustainability and promoting a connected beauty experience.
- **Team/About/Leadership/People Links:** https://www.naturabrasil.com/pages/who-we-are

## Operations & Structure
- **Business Model and Operational Approach:** Natura Brasil operates by creating 100% vegan, cruelty-free bath & body, hair, and mom & baby products. These products are crafted using sustainably sourced Brazilian ingredients combined with cutting-edge science.
- **Location(s) and Geographic Presence:** Founded in São Paulo, Brazil, with a significant presence in the U.S. market.
- **Key Partnerships and Affiliations:** Details forthcoming.